Catholic readers are well-educated homeowners with comfortable
incomes who love to travel. They represent a market segment that
consumes a wide range of quality products & services.
The St. Augustine Catholic magazine provides an outstanding opportunity
for advertisers who seek an extremely high quality audience that
cares about their community, church and family.
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BASIC DEMOGRAPHICS
Median Age 59
Female 58%
Male 42%
Married 68%
Children Under 18 at home 40%
Attended College 70%
Graduated from College 42%
Homeowners 85%
Median Household Income $50,000+
Household Income $30,000+ 71%
Household Income $40,000+ 59%
Household Income $50,000+ 47%
Household Income $60,000+ 38% |
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TRAVEL
Domestic
Travel in Past Year 81%
2 or more Trips 57%
3 or more Trips 40%
5 or more Trips 22%
Foreign
Travel in Past Year 32%
2 or more Trips 13%
Travel for Vacation/Personal 69%
Travel by Plane 40%
Travel by Car/Truck/Van 68%
Travel by Boat/Bus /Rail 19%
Stayed At Hotel/Motel 68%
6 or more nights 43%
10 or more nights 31% |
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INVESTMENTS
Securities/Investments 62%
(25% valued at $100,000+)
U.S. Savings Bonds 30%
Mutual Funds 39%
Common/Preferred Stocks 47% |
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INSURANCE
Automotive 89%
Home Owners 79%
Fire & Theft 59%
Life Insurance 76%
Medical 82%
Dental 43%
Vision 22% |
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BANKING SERVICES USED
Checking Accounts 91%
Savings Accounts 76%
Money Market Accounts 33%
Certificates of Deposit (CD) 29%
IRAs 44%
ATM Card Usage 45%
Home Mortgage 36%
Home Equity Loans 16%
Auto Loan/New Car 20% |
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PHILANTHROPIC CONTRIBUTIONS
Charitable Gifts in past year 95%
Religious donations 70%
Education/School support 35%
Hospital contributions 19%
Public Radio/TV support 16%
Art/Culture/Humanities 12% |
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PRODUCTS CATHOLICS PURCHASE
Vitamins/Health Aids 67%
Prescription Eyeglasses 66%
Computer/Software 56% |
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SOURCES: Catholic Press Association,
Catholic Advertising Network &Simmons
Market Research Bureau
updated 11/05 |
